Lesson 1.2: Conducting Prospects Research

Answer the following:

• What are the goals for the discovery process

• How to recruit prospects to research

• How to scale your research with pre-qualification surveys

• What questions to ask

By the end of this lesson you will be equipped to set up your own prospects research at scale, including pre-qualification survey and discovery interviews. You will also gain insights on other valuable sources of insights to tap into as you zoom into the fertile idea space.